CLIENT
Fotoprod

YEAR
2010

BRIEF
Fotoprod is an Oslo based photography production company run exclusively by professional photographers for professional photographers and other demanding customers like galleries and museums. Being a newly founded company with limited resources, the client wanted a logo that was “as descriptive of the company and the company name as possible” and initially suggested to include an actual photograph in the logo to leave the customer with no doubt as to what it is they do.

SOLUTION
A logo, unfortunately, can only do so much, but to be as descriptive as possible, I decided to run with some quite obvious symbolism. I used the color wheel to symbolize print, the shutter to to represent photography and the cog, representing production, stirred it all together and accompanied it with a simple word mark.