The 08/09 season is one of grand openings and celebration for the Vancouver East Cultural center: not only does it mark their 35th anniversary, but also the centennial year for the building, which has been undergoing major renovations and re-designs in the past year. The cultural center also decided to change their official name to their long-used nick name, The Cultch, for which a new logo and identity was needed.

This brochure, being the first published part of a complete re-design of The Cultch, played a big role in introducing the new Cultch identity to the public and also set the design standards for all the following parts of The Cultch identity, from their business cards and letter heads to their website.

Designed while working at Metaform Communication Design